Plumb Spares Case Study - 400% Increase in Conversions by SEMflux

Overview

Plumbspares Wholesale is a UK based online retailer who specializes in plumbing spares and supplies. Plumbspares Wholesale faced consistent trouble in utilizing the budget spending. By getting irrelevant traffic they were unable to bring optimal sales and were looking for strategies to maximize the ROI.

Plumbspares Wholesale increased sales by 400% and decreased CPA by 50% by our Adwords strategy for Ecommerce site.

In the given case study, we have exhibited the strategies that we formulated in increasing the sales and decreasing the CPA. Besides, we have also included the methods of optimizing Campaigns, Bids and Shopping PLA Feed.

400% Increase in Conversion

148% Increase in Impressions

152% Increase in Cost

50%Decreased Cost per Conversion

Implementation

Proper restructuring of campaigns.
Implemented appropriate use of broad match keywords.
Optimization of Shopping PLA Feed.
Introduced RLSA and DSA campaigns.
Improved all the required areas to enhance the campaign performance.

What we delivered

Improved Conversions by 400% within 60 days, 250% more than what we had committed.
Decreased Cost per Acquisition by 50%, almost 30% more than what we had committed.
Increased impression share by 148.40% and improved the CTR.

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